Remarkable performance isn't just about what we do; it's also about how we do it. Passion is the fuel that lets us "set ourselves on fire." If you are going to get the marketplace excited about your brand—about you—you have to get people excited about who you are and what you do. Remember, no one will be more passionate about your performance than you are yourself. The good news is passion can be created and stoked. It's up to you to do so.

Cultivating Passion

I believe passion can be developed and cultivated. Here are five things you can do to increase your passion over time.

• Study and learn.
  You can go a long way toward becoming a passionate performer by buying the best books, subscribing to the best magazines, and going to free university lectures through Apple's iTunes U (podcasts from MIT, Stanford, Duke, Berkeley and other top universities). There is no shortage of ways to become an expert in your field— and grow more passionate in the process.
  
• Use small achievements or successes to fuel larger ones.
  Remarkable performances are like losing weight. Which goal sounds more achievable—losing one pound per week for a year or losing 52 pounds? The result may be the same, but, psychologically, these goals are as different as night and day. Focus on achieving a remarkable performance today, then another one tomorrow.
  
• Look to other passionate people as role models.
  Reach out to people you respect for their passion and performance.

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