Promoting the Value of Brick Homes Spartanburg SC

Although most people want a brick home in Spartanburg, they think they can't afford it. However, a home with brick veneer on four sides costs only a little more than a vinyl-sided home. A growing national campaign to spread this message has begun recently. The Brick Value Builder Program is a lively on-air and online attempt to convince home buyers of the value and affordability of brick-veneered homes by promoting the builders.

mcpherson roofing and construction
(864) 541-8758
556 s irwin ave
spartanburg, SC
 
Baddorf and Sons LLC
(864) 494-5311
2471 Holly Springs Rd
Inman, SC
Services
Specializing in Green construction

Artistic floor USA, Inc
(864) 469-7283
661 grover drive
Lyman, SC
 
Efficiency First
(803) 477-5729
502 tyler Street
Columbia, SC
 
AMERIPANEL HOMES OF SC
(803) 808-2241
100 HARMON ST SUITE4
LEXINGTON, SC
 
RH Deal Asphalt Inc
(864) 949-9988
55 E Main St
Inman, SC
 
Carolina Surface Coatings
(864) 582-1944
113 Birch Grove
Spartanburg, SC
Services
asphalt sealcoating, tennis courts, recreational surfaces, parking lot striping, asphalt repair

JOCANA PAINTING,LLC
(864) 561-5967
235 MILKY WAY
GREER, SC
 
k o construction inc
843-25-5130
1326
myrtle beach, SC
 
Engineered Products
(864) 234-4765
355 Woodruff Rd
Greenville, SC
 

Promoting the Value of Brick Homes

Provided By:

Source: Masonry Construction
Publication date: March 1, 1999

By Mark A. Wallace

Abstract: Although most people want a brick home, they think they can't afford it. However, a home with brick veneer on four sides costs only a little more than a vinyl-sided home. A growing national campaign to spread this message has begun recently. The Brick Value Builder Program is a lively on-air and online attempt to convince home buyers of the value and affordability of brick-veneered homes by promoting the builders. Builders are usually the specifiers and advisors to owners.The core of the program is radio advertising promoting 10 to 15 local builders, one at a time. The advertising is free to the builder, who simply has to promise to build brick homes that cost no more than a few percent more than vinyl-sided homes.The radio commercials are reinforced by a full brick promotional campaign with references sent to the builder and information sent to listeners who phone in.A Web side www.BrickValueBuilders.com lists local builders and information, allows calculations and presents house plans and a gallery of brick structures. It also links builders' own sites to its directory.This program gives small, untrained builders a professional, free marketing program.

The full text of this article is available as a PDF document. To download the PDF version of the article, click here.

Click here to read full article from Masonry Construction