Promoting the Value of Brick Homes Greenville SC

Although most people want a brick home in Greenville, they think they can't afford it. However, a home with brick veneer on four sides costs only a little more than a vinyl-sided home. A growing national campaign to spread this message has begun recently. The Brick Value Builder Program is a lively on-air and online attempt to convince home buyers of the value and affordability of brick-veneered homes by promoting the builders.

Pittman Discount Building Supply
(864) 220-1900
4912 White Horse Rd
Greenville, SC
 
Marsh and Sons
(864) 921-0937
1220 Taylors Rd.
Taylors, SC
 
rafael salamanca
(864) 907-6768
1013 BOLLING SPRINGS RD
GREENVILLE, SC
Services
instaltion siding
Prices and/or Promotions
estimate free

Garner Johnson Builders
(864) 363-4841
117 Fairlane Drive
Simpsonville, SC
 
Houston Grading and Hauling
(864) 884-7203
PO box 707
easley, SC
Services
grading hauling demolition clearing asphalt millings gravel topsoil
Prices and/or Promotions
call for a free estimate

Engineered Products
(864) 234-4765
355 Woodruff Rd
Greenville, SC
 
Marsh and Sons
(864) 271-7173
1220 Taylors Rd.
Greenville, SC
 
natural enhancements home and landscape improvements
(864) 306-0034
294 rivers edge drive
easley, SC
 
GS Mechanical Heating & A/C
(864) 848-3562
257 N Rutherford Rd
Greer, SC
 
Weaver Brothers Construction, Inc.
(864) 414-0195
107 Taniere Court
Simpsonville, SC
 

Promoting the Value of Brick Homes

Provided By:

Source: Masonry Construction
Publication date: March 1, 1999

By Mark A. Wallace

Abstract: Although most people want a brick home, they think they can't afford it. However, a home with brick veneer on four sides costs only a little more than a vinyl-sided home. A growing national campaign to spread this message has begun recently. The Brick Value Builder Program is a lively on-air and online attempt to convince home buyers of the value and affordability of brick-veneered homes by promoting the builders. Builders are usually the specifiers and advisors to owners.The core of the program is radio advertising promoting 10 to 15 local builders, one at a time. The advertising is free to the builder, who simply has to promise to build brick homes that cost no more than a few percent more than vinyl-sided homes.The radio commercials are reinforced by a full brick promotional campaign with references sent to the builder and information sent to listeners who phone in.A Web side www.BrickValueBuilders.com lists local builders and information, allows calculations and presents house plans and a gallery of brick structures. It also links builders' own sites to its directory.This program gives small, untrained builders a professional, free marketing program.

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