Promoting the Value of Brick Homes Anderson SC

Although most people want a brick home in Anderson, they think they can't afford it. However, a home with brick veneer on four sides costs only a little more than a vinyl-sided home. A growing national campaign to spread this message has begun recently. The Brick Value Builder Program is a lively on-air and online attempt to convince home buyers of the value and affordability of brick-veneered homes by promoting the builders.

Carolina Container Connection
(864) 225-1468
P.O. Box 1181
Anderson, SC
 
citadel stone
(864) 276-2653
2420 marchbanks avenue
anderson, SC
 
anderson construction
(864) 353-7218
1413 lee dobbins rd
anderson, SC
 
Dielman Inc.
(419) 304-9557
-
North Charleston, SC
 
Creative Counter Tops
(843) 881-8315
1056 Hunlet Sullivans Road
Awendaw, SC
 
Advanced Fence Systems, LLC
(864) 287-5111
5726 Highway 187 North
Anderson, S. C., SC
 
Moats Construction Company
(864) 224-0904
1523 Old Roberts Ch Rd
Anderson, SC
 
R & J's Grading
(864) 505-0856
35 Lester Road
Williamston , SC
 
Carolina Surface Coatings
(864) 582-1944
113 Birch Grove
Spartanburg, SC
Services
asphalt sealcoating, tennis courts, recreational surfaces, parking lot striping, asphalt repair

Watson Concrete Homes
(843) 524-5000
330 Robert Smalls Pkwy
Beaufort, SC
 

Promoting the Value of Brick Homes

Provided By:

Source: Masonry Construction
Publication date: March 1, 1999

By Mark A. Wallace

Abstract: Although most people want a brick home, they think they can't afford it. However, a home with brick veneer on four sides costs only a little more than a vinyl-sided home. A growing national campaign to spread this message has begun recently. The Brick Value Builder Program is a lively on-air and online attempt to convince home buyers of the value and affordability of brick-veneered homes by promoting the builders. Builders are usually the specifiers and advisors to owners.The core of the program is radio advertising promoting 10 to 15 local builders, one at a time. The advertising is free to the builder, who simply has to promise to build brick homes that cost no more than a few percent more than vinyl-sided homes.The radio commercials are reinforced by a full brick promotional campaign with references sent to the builder and information sent to listeners who phone in.A Web side www.BrickValueBuilders.com lists local builders and information, allows calculations and presents house plans and a gallery of brick structures. It also links builders' own sites to its directory.This program gives small, untrained builders a professional, free marketing program.

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