Customized Service Anderson SC

Every aspect of the custom home building business is driven by what the customer wants. But when it comes to sales and marketing some builders feel that making a sale is somehow about them: their charming personality, winning smile, or four-color in-depth sales presentation.
Stephen K. Haigler
864-226-1885
121 W. Benson St.
Anderson, SC
Adam Robert Artigliere
864-226-1688
Po Box 4086
Anderson, SC
Bradley Wayne Bledsoe
864-231-7171
Po Box 1656
Anderson, SC
Glenn Eugene Brown
352-848-0658
318 Pioneer Ln
Anderson, SC
John T. Snavely II
864-225-5170
736 Woodlake Rd
Anderson, SC
Ernest C. Trammell
864-231-7171
Po Box 1656
Anderson, SC
Thomas Latimer Martin
864-226-1688
500 South Mcduffie Street, Po Box 4086
Anderson, SC
William Davis Kelly
803-224-3474
415 NORTH MAIN ST PO BOX 987
ANDERSON, SC
Kevin Albert Kauer
301 Concord Road
Anderson, SC
Kevin A. Kauer
864-231-8398
301 Concord Road
Anderson, SC
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Customized Service

Source: CUSTOM HOME Magazine

By Paul Montelongo

Every aspect of the custom home building business is driven by what the customer wants. But when it comes to sales and marketing some builders feel that making a sale is somehow about them: their charming personality, winning smile, or four-color in-depth sales presentation.

The truth is that even the sale is not about you. It is about your customer and what he or she wants from a new home. You already offer customized homes, why not apply the same principles to your sales efforts? Here are some questions that you should ask prospective buyers to determine what they want:

  • What is most important to you when investing in your new home? Using the word most implies that you want to get to the root of your clients' personal motivation. You want to uncover the thing that will determine what makes a successful transaction in their mind. Rarely will your prospective buyer's answer be “price.” Factors like security, ease of maintenance, comfort, and value are the most likely answers. While they may seem intangible, they can be highly emotional. People buy with emotion, they just close the deal with money.
  • Why would you buy one of our homes in the first place? This question allows the prospective buyer to communicate what they think you have to offer. Your job, after you hear their response, is to validate their reasons for buying.

    • Click here to read full article from Custom Home